|
HOW WILL OUR PRODUCTS AND SERVICES WORK FOR YOU?
Our company will give you:
- The customers point of view.
- Customer service auditing activity.
- Accurate answers which eliminate guesswork in the decision making process.
- A system for process improvement.
- A system for increasing employee performance.
- A system for increasing employee satisfaction.
- A system for gaining and retaining more customers.
- A system for showing trends in strengths and weaknesses over time.
- A system to establish training needs and training effectiveness.
Our reports:
- Are observational, not judgmental.
- Quantify quality perceptions.
- Avoid leading or ambiguous questions.
- Flow clearly and logically.
- Measure group and/or individual performance.
- Are designed to meet your specific needs.
- Are responsive and timely.
- Can come with detailed synopsis's, recommendations for improvenment, and training options.
TELL ME MORE ABOUT THE PROGRAMS
Reports will be created based on a variety of programs based on your special areas of interest. Some of the previously
mentioned programs are described in more detail below.
Evaluation and Review (a.k.a Secret Shopping)
Researchers will visit your locations and transact business as "regular" customers. The researchers
will follow specific scenarios set for them and make detailed observations about the services received. The researcher will
complete the specially designed questionnaire upon leaving the location. The number of visits, the questionnaire, and the
scenario used are all predetermined for the researcher. Researchers are certain not to call attention to themselves, and are
trained to provide fair, consistent and complete information about your business.
Some of the things a service related company may be interested in evaluating and measuring could include:
- Sales and service performance
- Attentiveness
- Comparison shopping
- Discrimination testing
- Merchandise return handling
- Product knowledge, etc.
- Friendliness
- Service time
- Quality of service and Product
- Site condition
- Consistency of standards, etc.
- Suggestive selling
There are countless things to be evaluated and measured for companies of all sizes in all industries.
Site Surveys
These programs are normally conducted in or around your business or in high traffic retail areas. Researchers
position themselves at specific locations and conduct friendly, professional interviews with the general public or with your
customers. Incentives may or may not be given to participants. Researchers focus the discussion to specific questions to eliminate
leading responses. This focus ensures respondents will give answers and opinions that will be objectively and accurately reported.
Site surveys with the general public may be done for various reasons. Some reasons may include:
- Public perceptions
- Public awareness
- Perception of competition
- Input regarding possible new product offerings, etc.
- Immediate feedback on your performance while it is fresh in the customers mind.
- Overall customer satisfaction with your company.
- Product suggestions.
- Customer perceptions of your company.
Telephone Mystery Shopping
Telephone mystery shopping may be designed for use to shop the general public, your customers,
and your employees.These evaluations are similar to those in the site surveys.
Some of the things that can be evaluated and measured when telephone shopping your employees
include:
- Handling of complaints
- Courtesy
- Order placement
- Product knowledge
- Professionalism
- Sales skills
- Expediency, etc.
OnFirst also Offers:
Employee Interviews
Employee interviews may be done in person, away from the customer area in order to obtain views, opinions,
and concerns of employees. Employee interviews may also be done through written programs for employees to fill out in private.
A program can be designed to answer specific areas of interest for your company regarding employee viewpoints.
Some things that may be evaluated and measured include:
- Perception of management.
- Perception of your product and service offerings from those that sell it.
- Perception of how to improve your business as seen from the "front lines."
- Areas to where training should be targeted, etc.
- Prone to discrimination.
WHY DO I NEED MYSTERY SHOPPING?
There are many reasons why your company needs an evaluation program. Some of those reasons
may be:
- To increase customer service which increases sales and repeat business.
- To increase employee morale with award programs and clearer objectives which will decrease
employee turnover.
- To provide insight into what consumers actually see so that your company may react accordingly.
- To show employees how they can increase sales through behavior modification.
- To give direction to training programs.
- To obtain unbiased and accurate data for management to base decisions on.
- To track company, department, and individual improvement and progress through ongoing shopping
programs.
- To make management's job easier by reducing the need to police employees as often
which will lend more time for other things important in management's role.
- To provide a tool for judging performance and offering bonuses to deserving employees.
- To provide a tool for confirming suspected problems within your organization.
Our services provide companies with invaluable feedback
and resources to retaining consumer loyalty. Investing in a company and opening your doors are not nearly enough in the competitive
markets today. Your customers should be your first concern, without them, where would your business be? OnFirst can also provide
insight into how your competitors manage consumer relations problems, and offer your firm a means to achieve the best reputation
in your industry.
Call or E-mail one of our consultants and find out more. We
invite all questions and comments and look forward to working with you soon.
OnFirst
Services For Success
11816 Battery Pl.
Charlotte, NC 28273
Phone (704) 737-2571
|